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Pretavoir Online Stockest for Dita Von Teese Sunglasses

Dita Von Teese is expanding her growing fashion empire with a range of glamorous glasses soon to be stocked with online luxury eyewear retailers Pretavoir.The burlesque performer, who has become a global style icon thanks to her vintage look, has produced a collection of retro-inspired sunglasses in her newest collaboration with DITA Eyewear.

dita pretavoir

The raven-haired beauty, 41, has created ten stunning vintage style shapes including a classic cat-eye as well as edgier metal and acetate cut-out frames, all referencing her favourite era: the 1950’s.

“I don’t employ stylists; I’ve always been self-made and self-taught, so it makes sense for me to use my styling talent in a different way than just in creating my shows, photos and on the red carpet. Although I love frames with retro flair, I don’t like to wear authentic vintage glasses because the proportion is rarely correct for a present-day face; they are usually too small, and end up looking grandmotherly,” Dita told WWD. “The way to capture the elegance and spirit of vintage style is to understand that it must be done with a contemporary twist to make it current and sexy. This is what this collection is about: sexy, wearable eyewear that conveys high-glamour and elegance.”

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DITA Inc. co-founder John Juniper, who named his company after the iconic star, explained the appeal of the vintage vixen’s look and charm which was crucial to the collection. Having been friends for 20 years, Juniper and Von Teese have previously collaborated when Dita modelled DITA Inc.’s first prototypes.

“The inspiration behind the Dita Von Teese collection was to create elegant feminine styles with a classic flare that women could wear on any occasion. Dita Von Teese personifies the quintessential woman with a sartorial grace that is unique,” Juniper explained.

“She evokes the American sensibility of a time lost, when people paid close attention to the details that became synonymous with accessories such as eyewear,” his partner Jeff Solorio added.

Dita Von Teese Eyewear is set to launch this month in selected department stores in Italy, Spain and France, with Pretavoir being their first online retailer for the collection in Europe, prices ranging from £119 – £219.

Dita-Von-Teese-Tryst-DVT305-A Dita-Von-Teese-Sophisticat-DVT302-A Dita-Von-Teese-Paramour-DVT200-A Dita-Von-Teese-Nocturnelle-DVT303-A Dita-Von-Teese-Maestra-DVT100-A Dita-Von-Teese-Leading-Lady-DVT101-A Dita-Von-Teese-Glambassador-DVT300-A  Dita-Von-Teese-Femme-Totale-DVT102-A

For more info, interview opportunities or images please email: hiya@bettyandbee.com

Preview the full collection here – http://www.pretavoir.co.uk/sunglasses/dita-von-teese.html

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July 21, 2014
Pretavoir Online Stockest for Dita Von Teese Sunglasses

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